Just a couple things I'm proud of
Launches
AWS Boot Camps
In early 2024, Infosec became an authorized training partner of AWS. We launched four new boot camps, and I was the lead product marketer. I developed the messaging and campaign strategy. I created the web pages for the new boot camps as well as copy for social media, emails, newsletters, paid media, and more.
Check out some of the emails and newsletters below.
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Skills Navigator
In late 2024, I was the lead product marketer responsible for the launch of our new AI-powered feature in the Infosec Skills platform: Skills Navigator. I started with beta test recruitment and market research. I then developed the audiences and messaging for each buyer persona. The final step was developing the launch campaign, which included emails, social media, sales enablement tools and training, a live webinar, and more.
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Check out some of the materials I created for this launch below.
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Blogs
New Product Release Blog
When Infosec Skills released a new Soft Skills in Cybersecurity learning path, I wrote a blog post about the necessity of using soft skills in the cybersecurity industry. I conducted research to provide statistics and information that aligned with the course content. Read it here.
Strategy Docs
Podcast Launch Plan
For an assignment, I developed a launch/pitch plan for a comedic podcast. It includes the audience, marketing strategy, art, and distribution strategy. I also used Adobe Audition to create a few episodes.
Read the plan here.​​​​
New Communication Proposal
During my internship at Women in Sports and Events - NYC Metro Chapter, I had the opportunity to develop a plan for a new written and video blog series. Its purpose was to help facilitate connections within the nonprofit during the COVID-19 pandemic by interviewing members about their careers and mentorship opportunities.
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Read the plan here.
Emails and Newsletters
During my time at Cengage Academic, I took over the email strategy. With my work, we received higher open rates and CTRs, with one email having the highest rating of any we had ever had in that category.
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My work with email marketing did not end with my transition to Infosec. In my role there, I regularly plan newsletter feature topics and write the copy. I use analytics to measure what performs well and inform my strategy going forward. I also write single-send email copy for campaigns, products, and product launches.
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Below are just a few of the emails and newsletters I wrote for Infosec's latest promotional campaign. We offered discounts on our Boot Camps through December 31st, 2023. I was tasked with developing messaging and writing copy that fit within the messaging without being repetitive.
This newsletter was sent near Halloween, so I tied the standard messaging to that theme.
For this single-send email, I wanted to keep with the Halloween theme but still provide something unique for people on both our email and newsletter list. The emoji provided an additional touch that performed well with open rates.
This email came later in the campaign, and the theme had shifted from fall to winter. We also incorporated feedback from the sales team, as they requested that we do not emphasize the deadline date due to the company-wide out-of-office on that day.
This newsletter was sent near Halloween, so I tied the standard messaging to that theme.
Presentation and Audio Editing
For legal reasons, I cannot show my award-wining National Student Advertising Competition script recordings for the world to see. If you'd like to view the show-stopping performances, email me for the password. Once you have the password, click here to access the page.
Below you will find some of my audio work and features that I can share freely for your listening pleasure.
This is a highlight reel of parts of the first episode of the Ladies of Monte Cristos, a comedic podcast that I produce, host, and edit. To listen to more, visit our website.
This piece was created as a way to reflect on the life of a deceased relative. I spoke with my family about the beautiful life she had led.
This comedic piece was part of a project in which students chose a theme and compile a short clip highlighting it.